How to start an Andhra restaurant in Chennai.
First, and most important, have a traditional sounding Andhra lady name. Top honors goes to Kanakadurga (if only the Ammayi of Vijayawada had collected royalty from all the restaurant owners for (ab)using her name…), Krishnadurga, Godavari, Krishnamma, Annapoorani, Ammaayi, Baalanaagamma, Batukamma,Chamundi, Renuka Devi, Teja etc.
Second options like Nagarjuna, Balakrishna, or even Kalinga, Telangana, Rayalaseema, Kakatiya, Nellore, Guntur should also work fine..
Second, design a good logo. Most important, a red hot Chilli or a group of Chillis should somehow figure in that logo. That’s why its better to go with the suggestions listed above. Those are tried and tested. If your name does not accommodate the chilli, well.. go back and find a better name.
Third, do some research and find out the Telugu equivalent of food items. Remember, only the label counts. Make sure, you call Paruppu as Pappu. Water as Neelu..etc. Most of the idiots who come are, as mentioned earlier, idiots.
Four, have a cup of Pappu podi and Gongura (made when Chandrababu Naidu was the Chief Minister) in the table.
Five, All side dishes should be chilli, chilli and chilli alone.
Next, Mark up the price of the Rs. 30 -ish meal to Rs. 110.
Last and definitely the least, serve the same old mediocre meals available in any thukkada hotel in Tamil Nadu.
There is no better way to make money faster.
December 17th, 2009 at 1:31 am
LOL
- Enna PK ivvalavu kovam.
Loved the ‘chandrababu naidu Gongura’ ( Very true..as I remember it ).
December 21st, 2009 at 2:41 am
NV sir,
I’m still looking around for one consistently good quality Andhra Restaurant in Chennai…
My results so far:
Amaravathy - sumaar
Godavari - Aweful, kodumai, kandraavi etc
Kalinga - in velachery - kandraavi..
The search continues